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How to Negotiate

 

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The vast majority of properties that are for sale have a listing price that is more than the market value.  This is because most home sellers want to make as much profit as possible, and they realize that most offers will come in below their listing price.  As a buyer, you will need to know as much as possible about the property you're interested in so as not to waste time with an offer that has no chance of being accepted, and yet not offer more than is necessary to interest the seller.  To do this you will need to do some research, and ask the seller some key questions.

Important areas to research include the following:

  • Recent home sales.  This web site provides a valuable tool to assist you.  Do properties sell within one to two months of being on the market?  Is the property value appreciation rate consistent with the county, or higher?

  • Community changes.  Are there any changes, for better or worse, in the community that will affect real estate values?

  • Pride of ownership.  Are homes in the area being well maintained?  Are home in the area being remodeled?

  • The crime rate.  Is it going up, down, or stable?

Important questions to ask the owner:

  • Why is he selling?

  • How long has he lived in the house?

  • How is the neighborhood?

  • How old is the house?

  • Has he had a home inspection performed?

  • Has any major work been done recently?

  • Are there any problems with the property?

  • Has the house been appraised recently?

  • How long has the house been on the market?

  • What is the minimum he will accept if the buyer offered all cash?

Be tactful when asking these questions.  It would be best to casually ask these questions as you walk through the house with the owner, taking mental note of the responses.  As you ask these questions, be sure to allow the owner to fully respond.  The idea is to gather information regarding the owners motivation to sell, and any issues that will affect the value of the property.  This information will be useful when you make your offer.

By knowing the market value of a property, you will also know when it is time to walk away.  Realize that some sellers are simply unrealistic about the value of their property.

Prior to submitting an offer, be alert to signs that might indicate that you have a highly motivated seller.  Highly motivated sellers are more likely to accept less than market value, which could mean that you would be making money on the purchase.  Signs of a highly motivated seller include, but are not limited to, the following:

  • Vacant property

  • Job change or other life change that forces the owner to move out of the area

  • Rapidly deteriorating property conditions

  • Divorce or death

Once you've done your research, you're now in a position to make an offer.  When working with properties for sale by owner, there are a lot of negotiable conditions (price, terms, closing costs, etc.).  Of course, your main concern is the price.  If the property is in good condition, landing somewhere in the range of 5 to 10% below market value would be great.  If the property needs work but there are no major problems, paying anywhere in the range of 10 to 20% below market value is not bad.  Of course, these figures are mere rules of thumb.  You should be guided by factors in your local real estate market.

If you are in the range with your offer, expect the seller to counteroffer.  The counteroffer might involve a price change, or it could stipulate specific conditions.  Be realistic in your expectations.  Remember that negotiating is part of any business deal. Never take anything personally and don't be overly demanding.  If the seller has stipulated conditions in addition to asking for more money, your first counteroffer might accept some or all of the conditions, yet leave the price unchanged.

When looking at a counteroffer, watch for any special clauses that can work in the seller's favor.  Remember, an offer is a sales contract and is binding if accepted.  Never sign an counteroffer without fully reading it and making sure that you understand what is being stated.  If you sign an counteroffer that you fail to read, you could be bound by terms that are extremely unfavorable to you.  Since offers can be complicated, you should consider using a real estate lawyer to review any counteroffers with you and make sure that your interests are protected.

Prior to making an offer, make sure that you have been pre-approved for financing.  An offer from a pre-approved buyer will command attention.  It will be taken more seriously than a higher offer from a buyer that has not been pre-approved.

 


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