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Advertise Wisely

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Depending on your area, effective advertising shouldn’t cost you more than one to two thousand dollars.  Of course, if you live in Manhattan, Beverly Hills, or another high dollar area, you can expect to pay more for advertising.  But realize that by advertising yourself, you will likely get far more accomplished than a Real Estate Agent would do for your property.

The Internet is becoming a powerful means of reaching prospective buyers.  Web sites such as BlueMortgage.com offer you the ability to quickly reach buyers that are interested in properties offered by the owner.  This site also allows you to “showcase” your property by uploading up to eight photos together with nearly unlimited descriptive text.  Of course, you’ll also want to advertise in your local newspaper.  Remember, it is likely that many prospective buyers already live in your community.  Steps to take:

1. Buy a nice “For Sale” sign and place it in front of your property.  Include your telephone number.  Many prospective buyers cruise neighborhoods they’re interested in and will call for more information.  The sign should be the same size as a standard Real Estate sign.  Do not make the mistake of placing the sign in a window or some other poorly visible location.  If you advertise with BlueMortgage.com, be sure to place “www.BlueMortgage.com” and your “Listing Number” on the sign.  Prospective buyers can then view your property online and call you if they’re interested.  This can also save your time that could otherwise be wasted by lookers.
   
    

2. Have at least 1000 flyers printed for distribution in your community.  The flyers should include all details (address, price, number and type of rooms, distinguishing features, telephone number, etc.).  Also, be sure to include a photo of the property on the flyer.
   
    

3. Place your ad on the Internet.  Many web sites, such as BlueMortgage.com allow prospective buyers to zero in on properties in specific areas that meet their desired criteria.  Be sure to write your ad before going online.  You can expect to spend between $20 and $100 to advertise on most web sites that are worth your time.  Don’t limit yourself to just one web site.  Many web sites allow you to upload pictures of your property.  The image formats should be .gif or .jpg, with .jpg being the best.  Most scanned images can be converted to either of these formats.  If you have difficulty converting images for use on the Internet, ask a computer savvy friend to lend a hand.  It’s really quit easy.
   
    

4. Place an ad in several local community newspapers.  Fridays and weekends are the best days for real estate ads.  Look in your community newspaper’s Real Estate section to see what ads stand out and what format you find the most attractive, make the needed changes and you’re off.  Of course, you can always write your ad from scratch.  In either event, be sure to include the address, price, number and type of rooms, distinguishing features, telephone number, and the fact that the property is “For Sale By Owner”.  Many callers will want to know the square footage of the home and the lot.  If either is favorable, feel free to include the information in your ad.  If the home or lot is small, you might want to reserve this information until asked.  Some buyers might be scared away from what sounds like a small property, whereas, if they had seen it first, they might be interested in spite of its size.
   
    

5. Spread the word.  Most real estate agents generate leads by word of mouth.  You should do the same.  Great leads can be found at work, school, church, and community organizations among other places.  Placing your flyers in highly visible places in your community will also help you spread the word.