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Conduct a Successful Open House

 

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Deciding to conduct an open house is an important decision you will need to make.  Many experts advise against it, and suggest that the property should be shown by appointment only.  If you show your property only by appointment, you will greatly reduce some of the safety hazards associated with the Open House.  Additionally, it is far more likely that anyone coming to see your home will be a serious prospective buyer.  Many open houses attract “lookers” that have no real intention of buying a home.  The majority of the people that will visit your home for an open house will be wasting your time.

There are some areas that are “hot” when it comes to real estate sales.  These areas are characterized by properties that sell quickly, numerous recent sales, and increasing home values.  If your property is located in one of these areas, you can expect numerous prospective buyers to be in the area on weekends.  In such a case, holding an open house might be advisable since it would allow you to take advantage of these prospective buyers.

Many owners do not have open house due to the potential safety risks.  Prior to having an open house, be sure to carefully read the safety tips provided in the Watch Out article.

If you decide to hold an open house, the following ideas will help your property to look its best.
 

  • Cut the lawn, if possible, the day before your open house. 

  • Rake leaves and remove clutter from around the house (trash cans, papers, etc.).

  • Clean up (windows, walls, bathrooms, kitchen, oil stains in the driveway, etc.).

  • Place fresh flowers near the front door or a couple of planters on the porch.

  • Remove clutter from all counters, tables, dressers, etc.

  • Clean light fixtures and insert higher wattage bulbs.

  • Buy some potpourri.  There’s something about this stuff that people like.

  • Have copies of your flyers on hand.

  • Buy a new “Welcome” mat for the front door.

  • Garner the support of everyone in the family.  It can work against you to try to show your home “around”. A family member that wants to sleep, or play loud music when a prospective buyer visits could deflect some interest.  It is best for the home to be virtually empty when you are showing it.  Never be alone when holding an open house, and never let people wander through your home unaccompanied.

  • Open curtains to windows that bring light in or that present a nice view.

     Be advised that if you hold an open house, you will also be visited by real estate agents.  Some of these agents will try to convince you to list with them, whereas others may simply be accompanying their clients.  You will find helpful advice on dealing with real estate agents in the “Professionals that can help you” article.

 


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