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How to Negotiate

 

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The vast majority of offers for real estate come in below the listing price.  Realizing this, you must price your property so that you don’t turn away possible buyers, but at the same time, don’t wind up selling for lower than market value.  Once you receive an offer, you must be prepared for some negotiating, or meeting in the middle.  By the time you get to this phase, you should have had a home inspection performed so that there is no doubt about the condition of the property.  If any problems exist, an appraiser can help you to determine exactly how they affect the market value of your property.

The objective of most buyers is to purchase your property for the lowest price that you will accept, and that they are willing to pay.  So as not to lose money, you must know exactly what your property is worth, and stand your ground.  If you decide that an offer is insufficient, you can either make a counter offer or reject the offer outright.  But be realistic in your expectations.  Remember that negotiating is part of any business deal. Never take anything personally and do not scare off any potential offers by being rash. Consider every serious offer on its merits.

When looking at an offer, watch for any special clauses that can work in the buyer's favor.  Remember, an offer is a sales contract and is binding if accepted.  Never sign an offer without fully reading it and making sure that you understand what is being offered.  If you sign an offer that you fail to read, you could be bound by terms that are extremely unfavorable to you.  Since offers can be complicated, you should consider using a real estate lawyer to review any offers with you and make sure that your interests are protected.

Prior to accepting an offer, make sure the buyer has been pre-approved for financing.  If they have not been pre-approved, have them call our Customer Service Dept. toll free line 877-LOAN-976 ext.4542 or apply online.  If they are not willing to contact our Loan Specialists, ask them for the name and telephone of their loan officer.  If they don’t have one and don’t want to talk to ours, they may be wasting your time.



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